Starting tomorrow (Thursday July 14th) there will be a new addition to the Sendik’s beer line: The Sendik’s American Amber. We have been wanting to release a new beer for a while now and have worked with Milwaukee Brewing Company again because we liked what they did on our first beer, the White Shark Wheat. The project started last Fall when we decided to try for a style of beer that was highly approachable and yet had a little bit more hop presence than the White Shark Wheat. With Bert, the Brewmaster of Milwaukee Brewing Company, we went through several test batches of a couple of different styles. After several months of hard work (hard work for Bert, a lot of fun for us) we arrived at the final recipe, an American Amber. It’s an All-American Amber too, because all of the ingredients used in the beer are grown domestically. When poured into a glass the beer displays a dark golden color, and a nice soft white head of foam. The nose has lots of fresh green citrus and winter wheat along with a bit of roasted grain and caramel sweetness. The palate mimics the nose with the sweetness coming first and the finish turning into a refreshing dive into crisp hops. We wanted a beer that was dynamic, slightly hoppy yet still approachable, and Bert along with his team at Milwaukee Brewing Company delivered. The beer is being bottled right now (11:00 am on 07/13/2011) and will be in the stores for the ridiculously low everyday price of $5.99 a six pack starting tomorrow just when our Beer and Rib Fest kicks off! We hope to see you tomorrow, and CHEERS!