How do they guarantee that every box of Sugar Tree fruit is something special?  Each piece of Sugar Tree fruit is harvested only when it has achieved peak color and perfect flavor – the result of five generations of family farms, all deeply rooted in the rich soil of California’s San Joaquin Valley.  Growing sweet new varieties is more than their job – it’s their passion – as they continue their family tradition of superior Sugar Tree fruit.

Kingsburg Orchards is a family owned and operated company.  With over 7500 acres in production, Kingsburg handles approximately 7 million cases of California fresh fruit that are offered from May until February.  They are one of the premier shippers and packers in California’s Central Valley of apples and stone fruit.  They have an ability to adapt their programs to meet the needs of their customers and respond to market trends.  As a result of these efforts, Kingsburg is an industry leader in the production of Asian Apple Pears, White Flesh Peaches and White Flesh Nectarines, as well as their patented “DINOSAUR BRAND®” pluots.

Peach-a-Rrines:

Peach-a-Rines give you the appearance and juiciness of a peach with the smooth texture and tanginess of a nectarine.  Loaded with flavor as well as vitamins A and C, the Peach-A-Rine is the perfect piece of fruit.  Give your family or friends the taste of summer with a Peach-a-Rine cobbler topped with ice cream.

Crunchy Gold Apple Pear:

The Crunchy Gold is one of Kingsburg Orchards’ proprietary apple pear varieties.  It has yellow skin with a vanilla cream flesh.  It has the crunch of an apple with the sweetness of a pear.  They will not brown like traditional apples when sliced, which make them perfect for kids lunch boxes.  They also are a flavorful addition to your salads.

Dino Egg Pluots:

The Dinosaur Egg is Kingsburg Orchards’ signature pluot that started it all.  It has an extremely sweet interior and a beautiful mottled (speckled) exterior.  When you taste the Dinosaur Egg your taste buds will ROAR with excitement!

Raspberry Jewel – From its “eye-catching” beauty and breathtaking deep red interior- the Raspberry Jewel pluot is a true show stopper!  The perfect blend of plum and apricot with a surprising hint of raspberry: its flavor cannot be matched.

Mango Tango – Taste the tangy, tropical blend of the Mango Tango.  A combination of plum and apricot with a surprising hint of mango.  Beautiful & tasty, they are also a good source of vitamins A, C & betacarotene.

Golden Moon Peach:

Are you ready for “out of this world” flavor?  The Golden Moon is another one of the many proprietary varieties we have here at Kingsburg Orchards.  It is our best flat yellow peach. It is sweet plump and juicy with fuzzy skin and golden interior.  Its unique shape makes it perfect for kids.  Try this exclusive variety today!

Sendik’s Sugar Tree Events:

Coloring Contest

Sendik’s is hosting a kids coloring contest in which we will select one winner from each store. Each winner will receiving a decorated ¼ sheet birthday cake!  To enter into the drawing contest please pick up a blank picture in the produce department at your local Sendik’s Food Market and turn in the finished picture to the Front End.  The front end will display all pictures entered!  You can take the picture home or color right in the store!  You can also find the picture at www.dino101.com. Kids 10 and younger are welcome to enter.  All entries are due by August 24^th at noon.

Customer Giveaway

We are having a company wide giveaway for all Sendik’s Customers!  Thanks to Kingsburg we are able to give away two $200 Sendik’s Gift Cards.  Please see your local Sendik’s Produce department and sign up to win!  Both winners will be drawn on Wednesday August 25^th and be contacted by email and/or phone!  You can enter one time per visit!

Sugar Tree Trios

During our two week promotion we will be having four Sugar Tree Trio Events.  These event will have live demos and sampling of select wine, cheeses, and a particular Sugar Tree fruit that are all paired!  The dates the fruit are highlighted are:

• Thursday, August 12^th,, Peach-a-Rine
• Monday, August 16^th, Dino Eggs
• Thursday, August 19^th, Golden Moon Peach
• Monday, August 23^rd, Crunchy Gold Apple Pear

February 24, 2010

For your information:

Greg Devorkin -   262-240-0249   -   414-839-7065

Devo Properties and the City of New Berlin announced today that Sendik’s Food Market will bring its high quality food offerings to the community.  Sendik’s will remodel and occupy a 44,000-square-feet store at the New Berlin Plaza at 3600 South Moorland Road.  Sendik’s is expected to open on November 1, 2010, just in time for the busy Holiday shopping season.  The store is part of the shopping center that was previously occupied by Lang and Kohl’s Food Store.  The mall will be renamed Sendik’s New Berlin Plaza.

New Berlin Enterprises, LLC, an investment group led by Devo Properties, purchased the New Berlin Plaza shopping center last week.  The New Berlin Plaza is 82,000 square feet.  Current tenants include Goodwill Industries and Shorewest Realtors.  New Berlin Enterprises also purchased three outlots currently leased to Taco Bell, Burger King and PNC Financial, and three residential properties along West Coffee Road.  These properties are adjacent to the existing shopping center.  The homes on those residential properties will be demolished to make room for an expansion of the shopping center.

Devo Properties principal Greg Devorkin said construction will begin immediately on a 17,000 square foot expansion at the north end of the shopping center. Upon completion, Goodwill Industries will move into the new expansion space and Sendik’s will take over the current Goodwill space.  Goodwill is expected to move into the new space on September 1, 2010.  “The expansion and renovation of the New Berlin Plaza is an ideal opportunity for Goodwill, especially with a high-quality grocer like Sendik’s anchoring the development.  Not only will we gain approximately 2,000-square-feet of store space, but also an improved entrance and drive-through drop-off, which will make shopping and donating more convenient for our community,” said Goodwill vice president, Retail Services, Vicki Holschuh.

Sendik’s is owned by brothers Nick, Patrick and Ted Balistreri, and sister, Margaret Harris.  They are the fourth generation to carry on the Sendik’s tradition. Sendik’s roots date back to 1926 when the first store opened in the Metro Milwaukee area.  Ted said the family is proud to add the New Berlin community to its tradition of superior fresh produce, high quality seafood, meat, bakery, deli, grocery, dairy, wine, spirits, cheese and flowers.  In addition, they offer a variety of small gift items in their flower department.

“We look forward to offering a high quality shopping experience to the community.  Our regular customers know we listen to them and carry items that they ask for.  So the residents of New Berlin should get ready for a great shopping experience,” said Ted.  He noted that the new store opening will result in 70 full time and 80 part time employment positions, the majority expected to be filled from New Berlin and the immediate area.  The family’s other stores are in Whitefish Bay, Wauwatosa, Mequon, Grafton, Elm Grove, Franklin, Germantown and Greenfield.

New Berlin Director of Community Development Gregory Kessler said, “We are absolutely thrilled to have been able to work with Sendik’s to help bring them to the New Berlin market.  They will be an outstanding addition to our City Center.  It is wonderful to see a local business expand here with such a long history and an impressive reputation for quality.  It signifies that, in these difficult economic times, New Berlin is a great place to do business.”

New Berlin Mayor Jack F. Chiovatero said, “For four generations, Sendik’s has been the place to go for quality food products and the finest of produce.  Their long history has been built on ultimate customer satisfaction and superior service.  We are delighted to welcome this upscale retailer to our fine community.  I am pleased that Sendik’s has recognized the potential and opportunity that New Berlin has to offer our business community.  This establishment will be a wonderful addition to our City Center – adding both an upscale grocery experience for our residents, as well as local job opportunities. We welcome Sendik’s with enthusiasm and open arms.  We couldn’t be happier.”

Forget Me Not – $50.00

With Love – $35.00

Kiss Me – $80.00

Hug Me – $35.00

Lady’s Love – $65.00

Sweetheart – $65.00

Darling – $35.00

Be Mine – $30.00

Charm Me – $60.00

Forever Yours – $100.00

Order Now!

Sendik’s Food Markets is proud to announce a new line of Sendik’s label milk. This is real milk from Wisconsin cows NEVER treated with artificial growth hormones. This is real value: Sendik’s quality at an unbeatable price. Look for the red label on skim, 1% and 2% gallons at any of the Balistreri Owned & Operated Sendik’s.

I’m no good at gardening of any sort.  No lie.  The flower pots at our entryway and on our patio are consistently a pathetic disgrace from year to year – spring, summer, fall and naturally, winter too.  I’m tired of being a hack in the gardening department, you must believe me.  But the sad truth is, and it pains me to say this but…

I have absolutely no interest in gardening!  Zero, zip, NADA!

There, I said it.  Do you think less of me now?  I do so wish I had a Martha Stewart side – a natural knack and affinity for making my home and garden look gorgeous, especially during the holidays. Sigh.  It’s just not in the cards for me, folks.

But do you know who definitely IS in touch with her Martha Stewart side?  Do yah?  Do yah??

Margaret.  Margaret Harris.  She’s gifted.  A natural.  A whirling dervish of creativity and decorating talent.  She could make a vase full of dandelions look gorgeous, for gravy’s sake.  I don’t think she’d mind me telling you that she might be a teensy bit obsessive compulsive overly enthusiastic about flower arranging.

I can totally back up this claim.

I have seen her (and this is 100% true) – I have seen her on more than one occasion (okay, twice) eyeball grimly a vase of roses at a cocktail party and slyly, stealthily, sneakily slide the vase towards herself, and proceed to deftly rearrange the flowers when she thinks no one is looking.  When each flower, sprig and stem are exactly where she wants them, she slides the vase back to its place, steps back, admires her handywork, and says to herself, “Much better.”

Cracks me up, I swear it does.

This is why I recruited Margaret to give me a lesson in holiday decorating this past weekend.  I just knew she couldn’t in good conscience tolerate me continuing in my wayward gardening ways, and I figured I’d let her have a crack at it just to be sure it got done right the first time.

Besides that, I wouldn’t want her tip-toe’ing over here on Christmas Eve to rearrange my pots before Santa arrived.

So, here we go!  Here are Margaret’s step-by-step instructions for perfect holiday flowerpots!  Take heed of this valuable information, my friends.

First of all, observe this sad and unadorned entry way.  This is what my house looked like before Margaret came over.  Notice where the planters are sitting – see them, alongside the bench?  Margaret moved them to the front of the stoop, to give them a more prominent look.  I can’t believe I never thought of that before.

Here’s a list of all the materials we used:

a 24 inch wreath, a 25 foot garland, bunches of incense cedar, white pine, port orford cedar, 20 dogwood twigs, and 4 faux pine sprigs with glittery “snow,” two spools of wide, wired ribbon and a partridge in a pear tree (kidding, heh, heh – just a little gardening humor)

For tools:

• pruning sheers and a trowel
• a bundle of green florists wire
• thumbtacks and nails
• scissors and a hammer
• a ladder

THE PROJECT:

First use a trowel to loosen up the soil in your pots.

Place the dogwood twigs in the center of the container, forcing them into the soil as deeply and firmly as possible. Remember, you will want these sticks to stay put all winter long, so give ‘em a good hard shove down into the dirt.  Use the pruning sheers to trim the sticks down if needed.  Margaret said that since I have a two-story entryway, we needed as much height as possible in our arrangement, so she left most of my twigs pretty long.

Next, begin filling in the container with sprigs of white pine, using enough sprigs to fully cover all of the dirt in the pot.

Use the Port Orford cedar to add additional height to your arrangement, placing it among the dogwood twigs and throughout the pot.  Follow the Port Orford cedar with the incense cedar (by the way, this stuff smells A.MAZING!), filling in and adding height where you can.

Step back, and take a look at your finished container, making adjustments where you need to.  Add a gorgeous bow if you like (wire it down to one of your well-anchored sprigs) … and voila!  

The big takeaway here is to fill it out; for a big look, you need to use a whole lotta’ greens.  According to Margaret, the biggest mistake most people make is that they try skimp on the greens, which only results in a skimpy look.

Next, we moved on to the wreath.

Oh, the wreath, isn’t she a beauty?

When you go to choose your wreath, Margaret’s advice is to never go smaller than a 24-inch wreath (again, we don’t want a skimpy look!) for a standard-sized front door.  Add a beautiful bow (along with some extra long tails, and wire them down if you like).  Use an additional yard of ribbon to hang the wreath from the top of your storm door.  We anchored ours with two large thumbtacks that we tapped all the way down with a hammer.

Did I mention how much I LOVE this wreath?

Next, we added a 25-foot garland around the front door.   (That’s me in the storm door, hi!)  You’ll need to have some nails in place; we used three – one on either side of the doorway, and a third in the middle.  Begin draping the garland by allowing a foot or so of it to drag at the base of the doorway.  We wired the garland firmly, (and I mean FIRMLY) to three nails.  After you’ve draped the garland, and made adjustments so that it’s even on both sides, use your pruning sheers to cut off any excess.  Save this chunk for your porch light, if desired.

After wiring in a bow on either side of the door, Margaret added four sprigs of faux-snowy pine to the upper corners.  I love the look!

We stepped back and agreed that we needed more ribbon, so Margaret added a couple more long tails to the bow, which she wired to the greenery.  She also added an additional section of ribbon across the top of the doorway.

We finished the project by wiring the tail of the garland to my light fixture, along with an additional sprig of faux-snow pine, and another big bow with additional tails.

Are you ready for the finished look?  Well are yah??  I am.

I’m in love.  For the very first time ever, the DamFam’s house is the very first one in the neighborhood that’s dressed for Christmas!!  Whooo eeee!

Obviously, I’m better at shooting food, but I hope you get the idea!  Now, if you’re looking for something to do this weekend, head over to Sendiks and pick up the materials for a little holiday decorating project, and tell Margaret I sent you!  Happy Holidays, everyone!

FOR IMMEDIATE RELEASE
April 15th, 2009

Contact:
Sendik’s Food Market

Nick Balistreri or Margaret Harris
(414) 964-9525
nick@sendiksmarket.com
margaret@sendiksmarket.com

ABCD

Ginny Finn – Executive Director
(414) 918-9222
ginny@abcdmentor.org

WHAT: Balistreri Sendik’s donates over $70,000 to ABCD and gives away a new car
WHEN: Friday, April 17th, 2009, Noon.
WHERE: Sendik’s Food Market, 5200 W. Rawson Ave., Franklin
WHO: Sendik’s representatives Margaret Harris, Nick, Patrick, and Ted Balistreri
ABCD Board President Kathy Ehley and Executive Director Ginny Finn
Special Guests Franklin Mayor Tom Taylor and former GB Packer LeRoy Butler
Many Sendik’s customers including some of the finalists to win the car
WHY: Because it’s really fun to give stuff away and to support a great cause!

Milwaukee, WI – Over the past 10 weeks Balistreri Sendik’s Food Markets have partnered with After Breast Cancer Diagnosis (ABCD), an organization founded by local news personality Melodie Wilson Oldenburg, to promote breast cancer awareness and try to raise funds for this great charitable organization. The promotion will come to an end this Friday when one lucky Sendik’s customer will win a new car! Join us Friday, April 17th, 2009 at Noon at Sendik’s in Franklin to see the results of our two and a half months of teamwork and pick the winner of the brand new Chevy Malibu Hybrid.

“We are humbled by the incredible support our customers have given to this grass roots, local charity, ABCD” said Nick Balistreri of Sendik’s. “The event, celebrating the achievement of over $70,000 raised will culminate by having former Green Bay Packer LeRoy Butler and Franklin Mayor Tom Taylor draw the name of the grand prize winner of the new car. I think it will be a great finale to this fantastic partnership and a great last push to help a wonderful organization in ABCD,” Balistreri added. LeRoy Butler will also be signing autographs and selling merchandise to benefit the LeRoy Butler Foundation for Breast Cancer. Balistreri also noted that Palermo’s Pizza and Coca Cola will be on hand to provide refreshments for the event.

Kathy Ehley, President of ABCD’s Board of Directors said, “Breast cancer doesn’t care that the economy is challenging now. Our free services are more important than ever. We are extremely grateful for Sendik’s financial generosity.” She added, “But Sendik’s did more than raise funds. Sendik’s welcomed our volunteers into their eight metro-Milwaukee stores to share information about ABCD with customers. And Sendik’s employees have become enthusiastic advocates for the cause. This is has been real community teamwork in action.”

Since February, Sendik’s and their customers have collected money to benefit ABCD. Here are a few highlights from the program:

• Sendik’s Real Food Magazine: 100% of proceeds from the sale of the magazine benefitted ABCD.
• Hearts for ABCD: For 2 weeks Sendik’s sold foil wrapped chocolate hearts for $1 each with all proceeds benefitting ABCD.
• The Power of One-To-One: During this 2 week period if customers purchased any participating ice cream products Sendik’s contributed $1 of the sale to ABCD.
• Support ABCD… Win A Car: Sendik’s purchased and donated a new Chevy Malibu Hybrid and then, over a 7 week period customers received entry slips to win the car by donating $2 to ABCD. For more information on this event go to http://www.sendiksmarket.com/web/chevrolet-malibu-hybrid-giveaway.

Thru Sendik’s Real Food Magazine charity partnership program Balistreri Sendik’s also contributed $59,000 to the MACC Fund in January and in November a donation valued at over $100,000 to Wisconsin’s Second Harvest.

###

ABCD: After Breast Cancer Diagnosis was founded by a group of women who realized that having breast cancer is about much more than biopsies, surgery and chemotherapy. Most of ABCD’s founders are breast cancer survivors themselves who discovered that the most valuable information and support came from others in similar life circumstances with similar experiences with the disease. But not everyone diagnosed with breast cancer knows where to find that kind of help. That’s where ABCD comes in.

ABCD’s mission is to provide free, personalized information and one-to-one support to people in eastern Wisconsin who are affected by breast cancer. While science searches for a cure, ABCD complements the work of health care providers by serving as a reliable, accessible and highly personalized resource for breast cancer patients and their loved ones.

ABCD trains volunteers to be Mentors and then matches them with people diagnosed with breast cancer and their families and loved ones. Matches are made on the basis of demographic and clinical data supplied by Mentors and participants. A Mentor keeps in touch with the participant by phone throughout the treatment process, providing information on local and national resources, and perhaps most important, the support of someone who’s “been there.” ABCD also operates the Breast Cancer Helpline, the only such telephone helpline in Eastern Wisconsin. To learn more about ABCD, log onto www.abcdmentor.org.